Amazon Sellers Turn to Shortform Video for Sales Growth

Amazon Sellers Turn to Shortform Video for Sales Growth

This article delves into the value and application of Amazon product videos, providing practical production and optimization strategies. It aims to help Amazon sellers leverage short video marketing to increase product visibility, improve conversion rates, and succeed in a competitive market. Covering diverse application scenarios, production key points, distribution channels, and future trends of product videos, this article offers sellers a comprehensive practical guide. Learn how to effectively use video to showcase your product and drive sales on Amazon.

01/04/2026 Logistics Encyclopedia
Read More
Amazon SDV Video Ads Key Strategies and Pitfalls to Avoid

Amazon SDV Video Ads Key Strategies and Pitfalls to Avoid

This article provides an in-depth analysis of Amazon Sponsored Display Video (SDV) ads, detailing their placement and display formats. It offers optimization tips and guidance on avoiding common pitfalls. The article emphasizes that by continuously optimizing key metrics, SDV video ads can effectively enhance brand awareness and drive product sales, making them an essential marketing tool for Amazon sellers. It highlights SDV as a powerful way to reach potential customers and boost conversions on the Amazon platform.

01/05/2026 Logistics Industry Insights
Read More
Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
Read More
FBA Sellers Face Risks Over Unlabeled Battery Shipments

FBA Sellers Face Risks Over Unlabeled Battery Shipments

Cargo shipped via ocean freight FBA without electrified labels faces serious consequences, including customs rejections, Amazon warehouse refusals, and transportation safety hazards. This article offers solutions such as halting shipments, processing in overseas warehouses, and communicating with Amazon, to help sellers mitigate these risks.

09/15/2025 Logistics Encyclopedia
Read More
Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

Amazon Sellers Boost Sales with ASIN Matrix Ad Strategies

This article provides an in-depth analysis of the Amazon ASIN matrix, tailored for sellers to develop refined advertising strategies based on the product lifecycle. By categorizing ASINs into Rising Stars, Mainstays, Potentials, and Long Tails, it offers customized advertising solutions. The article also introduces official Amazon advertising diagnostic tools to help sellers improve advertising effectiveness and create best-selling products. This approach allows for targeted campaigns and optimized ad spend, leading to increased sales and overall success on the Amazon platform.

12/29/2025 Logistics Industry Insights
Read More
Guangzhou Emerges As Key Hub for Amazon Ecommerce Sellers

Guangzhou Emerges As Key Hub for Amazon Ecommerce Sellers

This article compares and analyzes the advantages of attending Amazon training in Guangzhou versus other cities. It argues that Guangzhou, as a first-tier city, excels in the field of Amazon training, focusing on four aspects: teaching staff, educational resources, cutting-edge curriculum, and job opportunities. The analysis provides valuable insights for individuals interested in pursuing cross-border e-commerce. It highlights the benefits of choosing Guangzhou for Amazon training due to its superior resources and career prospects in this rapidly growing industry.

12/31/2025 Logistics Industry Insights
Read More
Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

This article reveals a case where an Amazon seller's complaint against counterfeiters backfired, resulting in their account being restricted. It analyzes the reasons for the locked brand reporting function and provides recovery methods. Furthermore, it highlights the Amazon Transparency Program, emphasizing its effectiveness in brand protection. The article details the eligibility requirements and advantages of joining the program, offering practical advice for sellers to safeguard their brand on Amazon. The program helps to prevent counterfeiting and ensures customers receive genuine products.

12/30/2025 Customs Knowledge
Read More
VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

VAT Invoices Key to Reinstating Suspended Amazon Seller Accounts

This article delves into the crucial role of VAT invoices in Amazon account appeals. It details the importance of invoices, issuance standards, and key considerations. The article emphasizes that regularly issuing genuine and valid VAT invoices is vital for increasing the success rate of appeals. It also provides practical operational guidelines for sellers, helping them successfully pass Amazon account verification. Understanding and properly managing VAT invoices can significantly improve a seller's chances of reinstating their account and maintaining good standing with Amazon.

12/30/2025 Customs Knowledge
Read More
Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

Amazon Sellers Weigh Sticking With Old Products or Pivoting to New

This article explores the challenges faced by Amazon sellers today, including sluggish growth and difficulties in launching new products. Through case study analysis, it reveals the reasons behind the phenomenon of “boss burnout” and discusses employee coping strategies. It also highlights a significant change in the Amazon new product launch phase, reminding sellers to be more cautious when introducing new products. The importance of market insights and the ability to quickly create products are emphasized for success in the competitive Amazon marketplace.

01/04/2026 Logistics Industry Insights
Read More